At Favor Realty Group, we don’t just list your home on the market and hope for the best. Our innovative approach to selling homes involves targeted marketing strategies that are designed to attract the right buyers to your property. We utilize a combination of digital advertising, social media, and traditional marketing methods to ensure that your home receives maximum exposure to potential buyers. Our team of skilled marketers will create a custom marketing plan that is tailored to your home’s unique features and target demographic, ensuring that your property stands out in the crowded real estate market. With our approach, we can help you sell your home quickly and for top dollar.
With higher mortgage rates and moderating buyer demand in our local market, conditions are changing, and staying on top of the latest market information is crucial when you sell. Working with an expert real estate advisor familiar with Happy Valley and its surrounding areas helps ensure you can stay updated on what’s happening in both the local area and nationally too. More importantly, we’ll know what this data means for you, and we’ll be able to help you make your best decision based upon the facts.
Your agent’s role in bringing in buyers is important. We have a large variety of tools at our disposal, such as our extensive social media presence, targeted advertising, and the Multiple Listing Service (MLS) to ensure your house is viewed by the most interested and qualified buyers in Happy Valley and its surrounding areas. Investopedia explains why it’s risky to sell on your own without the network an agent provides:
“You don’t have relationships with clients, other agents, or a real estate agency to bring the largest pool of potential buyers to your home. A smaller pool of potential buyers means less demand for your property, which can translate into waiting longer to sell your home and possibly not getting as much money as your house is worth.”
If you sell without a professional, you’ll also be solely responsible for the negotiations. That means you’ll have to coordinate with:
The buyer, who wants the best deal possible.
The buyer’s agent, who will use their expertise to advocate for the buyer.
The inspection company, which works for the buyer and will almost always find concerns with the house.
The appraiser, who assesses the property’s value to protect the lender.
In today’s changing market, buyers are regaining some negotiation power as bidding wars ease. Instead of going toe-to-toe with all the above parties alone, lean on an expert who knows what levers to pull, how to address everyone’s concerns, and when to get a second opinion.
Real estate professionals also know how to price your house accurately and competitively, so you don’t overprice or underprice your home for today’s market. NAR explains it like this:
“A great real estate agent will look at your home with an unbiased eye, providing you with the information you need to enhance marketability and maximize price.”
If you’re looking for the best listing agent to sell your home in Happy Valley, OR or the surrounding areas, contact Favor Realty Group today and let us help you get top dollar for your property.